SEM Breakdown
Social Media - Twitter, Jaiku, Facebook, Buzz, Orkut, etc.
Search Engine - MSN, Yahoo, Google, etc.
Email - radius around dealership, all opt in
Data Acquisition - Direct Mail Advertising, SEO, Social Media, email
Mobile Marketing - most popular venues on cell phone
Blog - over 367 sites
Case Studies
Jewelry Store:
The client had $5,000 dollars to spend over a one month period of time and we were instructed to allocate the funds throughout the month. Our strategy was to see where the competition was allocating their funds and then research past buying trends at the jewelry store. We then proceeded to target display ads on Google, Facebook, Yahoo and MSN. We created a specific landing page that created excitement and drove traffic to the jewelry stores location. The client ended up profiting well over $50,000 dollars on a $5,000 dollar budget.
Ad Agency:
An ad agency that specializes in TV and Radio production hired us to bring in diversity for their clients advertising needs. We proceeded in corresponding landing pages with the same information that was presented in both the TV and Radio productions. We blitzed the current market with display ads, SEM and email blasts, based upon those customers targeted area. We brought in great diversity and the clients saw increases in their ROI.
SEM Management
There are so many aspects to SEM Marketing. In order to achieve success, we really need to walk with you through your goals and ideas. Not all avenues are profitable for all companies. We have seen time and time again companies not doing their thorough research and end up throwing thousands of dollars away. Every campaign has a specific DNA that matches other people with the same DNA. We must be careful in our approach to finding them and speaking to them in the long run.
To clarify once more, we are not an organic marketing company that does SEO (search engine optimization) marketing. We can assist you and point you in the right direction if this is your main goal. We do, however, correspond and come along side SEO of marketing perfectly. We actually help enhance your efforts.
Our primary focus is to drive large sums of people to your place of business in a short amount of time. We use technology, landing pages, and the like to create excitement and energy to drive traffic. We can put together extended campaigns where we can do long terms programs. Some of our sales campaigns go for one week long and many of our clients do this every single month like a shot in the arm. Some however need a 4-6 week long campaign and we can do that as well.
For the very best SEM campaign we recommend you look at our cross channel page that includes our printing and mailing services, for maximum results. Please see below some areas we can assist you in your SEM campaign. Give us a call so we can better understand your needs and then we can put together a profitable campaign.
Keyword Analytics
Through our SEM Marketing campaign, we can use pay per clicks or PPC’s to help route the demand of your product or services. We will perform a thorough analysis of historical key word data, your competitions key words and other resources of key words with our integration software.
Our primary focus is to develop a strategy on key word targets that will bring optimum results for your company. We will enhance and manage all of your PPC, display ads, and email blasts, which in turn allows us to constantly be following your campaigns results and that will allow us to make adjustments accordingly to better enhance your campaign.
