Integration Breakdown

Direct Mail - We have discovered that with the right message and promotion, direct mail advertising is still the best medium to drive traffic to your place of business. Direct Mail advertising is tangible and more aggressive in nature due to the fact that it’s delivered directly to the potential client. Direct mail advertising is a perfect foundation for cross channel marketing. Because of their ability to reach a large number of potential clients, saturation mail campaigns work best with cross channel marketing.

Search Engine Marketing - SEM is a key component in driving traffic to your place of business. Our relationships, software, and techniques have allowed us to aggressively place display ads on multiple locations throughout the internet. Whether it is on MSN, Yahoo, Google, or other static sites, we will drive traffic to your place of business.

Data Acquisition - We know how important it is to be continually supplementing your database with new leads and collecting data from customers that are aggressively seeking your product. We have established squeeze pages that can collect and deliver data directly to your email. We use various forums and mediums to collect this very important data so that you may use it for your benefit.

Blogs - We have blogs in the blogsphere that create a buzz for our clients. Through our various relationships and strategies we create a lot of momentum to drive traffic to your place of business with the highest Integrity always at the forefront of our mind.

Email - Another way we optimize your campaign is with our opt-in email blasts that directly correspond with the direct mail marketing campaign. We send out an email blast one to three times during the week of the sales campaign. We can hit anywhere from 10K opt in emails to over 30K depending on your area. Comparable to the direct mail advertising, we offer a data acquisition page. We have found doing an email blast will get about a 15-20 percent click through rate, depending on the market.

Social Media - Utilizing Facebook, Orkut, Twitter, Jaiku we place display ads in strategically located demographics to drive traffic to your place of business. The beauty about well designed display ads, is people do not have to click on an ad to see your message. It’s like a bill board ad, but better because prospective customers have the option of clicking on the ad that takes them to a landing page that looks like the direct mail advertisement. From there we can collect their data and give them more info, driving them back to your place of business. Display ads are placed only in certain social media applications – call to confirm applications.

Mobile Marketing - Today’s generation of app users and test messengers has allowed us to tap into that resources and use it to our advantage with great success. We can not only display bill board advertising on some of the hottest apps, but we can also target opt in text messages. Once again, driving traffic to a landing page to collect data and drive traffic to your place of business.

Integrity Print Services has developed a highly successful automotive marketing campaign using both the traditional direct mail marketing and the emerging digital markets. Our strategy is to use the direct mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the direct mail advertising. They all work with one voice with one look.

Media integration and cross channel marketing is very complex and can be very difficult without the proper know how and skill. Integrity Print Services is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE an Aggressive Direct Targeted Marketing Company that will DRIVE TRAFFIC to YOUR place of business.

Our methods bypass the often “search for best priced” mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our clients see a higher gross per customer sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.

DIRECT MAIL ADVERTISING + FORUM INTEGRATION
= LESS MONEY SPENT & HIGHER GROSSES GUARANTEED!

 


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Solutions Showcase

Cross channel marketing solutions

Integration Breakdown

  • Social Media - Twitter, Jaiku, Facebook, Buzz, Orkut, etc.
  • Search Engine - MSN, Yahoo, Google
  • Email - radius around dealership, all opt in
  • Data Acquisition - Direct Mail Advertising, SEO, Social Media, email
  • Mobile Marketing - via SMS Text, Mobile Web App Sites
  • Blogs – listed on multiple Blog sites
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Case Studies


Automotive dealerships brought in a staffed event team to sell his inventory within a one week time frame. So timing on this was extremely imperative. We knew that their budget was $13,000 dollars, which we began strategizing what would be the best means of getting his advertising out.

The direct mail advertising consisted of 25,000 pieces an 11x17 tri-folded self mailer that had a key attached to it as the main driving force. We then targeted 20,000 emails geographically based upon the dealerships targeted zip codes. We then created display ads and placed them through the different mediums for our 100,000 impression campaign.

The results were AMAZING!!! The Dealership had over 700 customers show up at his lot


Questions & Answers

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Why Choose Us?

One of the greatest things choosing us is convenience. We will take the headache away and that is cost savings. A lot of our clients have always thought if they do it themselves, they can save money. We have tested this theory many times and because we take care of both the Printing and Mailing Services it all comes out to be right about the same. In addition, you will have more time on your hands to do what you do best, and less stress. We are very good at what we do with great success. Give us a try; we will not let you down. One of the greatest things about using us as your Printing and Mailing Service provider, is the peace of mind you will know that everything is being taken care of in one place without you having to worry.

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