About Cross Channel Marketing
Do More … Pay Less Guaranteed!
We are Much More than just your traditional Printing and Mailing Services Company!!
Increase your Exposure & response rate and see a Higher ROI
Multi Channel Marketing can be very complex. it leaves you asking your self what is the best reproach? Do I do direct mail or stick with paid searches to get my message across? What is the best return on my investment?
Let us answer those questions with Cross Channel Marketing!
Integrity Print Services has developed a highly successful marketing campaign strategy using both the traditional direct mail marketing and the emerging digital markets. Our strategy is to use the direct mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the direct mail advertising. They all work with one voice with one look.
Media integration and multi channel marketing is very complex and can be very difficult without the proper know how and skill. Integrity Print Services is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE a Printing and Mailing Services company that is coupled with a digital marketing division to help with your cross channel marketing.
Our methods bypass the often “search for best priced” mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our clients see a higher gross per customer sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.
DIRECT MAIL ADVERTISING + FORUM INTEGRATION
= LESS MONEY SPENT & HIGHER GROSSES GUARANTEED!
Solutions Showcase
Integration Breakdown
- Social Media - Twitter, Jaiku, Facebook, Buzz, Orkut, etc.
- Search Engine - MSN, Yahoo, Google
- Email - radius around dealership, all opt in
- Data Acquisition - Direct Mail Advertising, SEO, Social Media, email
- Mobile Marketing - via SMS Text, Mobile Web App Sites
- Blogs – listed on multiple Blog sites
Integration Breakdown
- Direct Mail - We have discovered that with the right ....
- Search Engine Marketing - SEM is a key component in driving ....
- Data Acquisition - We know how important it is to be continually ....
- Blogs - We have blogs in the blogsphere that create a buzz for ....
- Email - Another way we optimize your campaign is with our opt-in ....
- Social Media - Utilizing Facebook, Orkut, Twitter, Jaiku we place ....
- Mobile Marketing - Today’s generation of app users and test ....
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Case Studies
Automotive Industry
An automotive dealership brought in a staffed event team to sell his inventory within a one week time frame. So timing on this was extremely imperative. We knew that their budget was $13,000 dollars, which we began strategizing what would be the best means of getting his advertising out.
The direct mail advertising consisted of 25,000 pieces an 11x17 tri-folded self mailer that had a key attached to it as the main driving force. We then targeted 20,000 emails geographically based upon the dealerships targeted zip codes. We then created display ads and placed them through the different mediums for our 100,000 impression campaign.
The results were AMAZING!!! The Dealership had over 700 customers show up at his lot
