Cross Channel Q&A

How many prospects will I see?
          The answer all depends on what campaign you choose.  If your budget is less, you will see less prospects.  Greater Budget = Greater prospects.  However, overall you will see a higher prospect rotation than individually doing this form of marketing.  Our segmentation strategies will increase your flow.  For example:  On a typical 50K saturation mailer you will see about a half to 2 percent response.  We have seen with cross channel marketing that the number increases from 2 to 10 percent more depending on market saturation. 

Will I see a higher ROI?
          Yes!!  If you were to target a 50K saturation direct mail piece, adding cross channel marketing would be like doing a 100,000 pieces for a lot less.  Guaranteed! 

Will I see Real Time Tracking?
          Absolutely.  We will always update you on where your money is being spent.  Every market is different so more money might be spent on one area than another.  For example, Facebook display ads might have more of your audience than yahoo display ads.  In that case, we would put more into Facebook.  It all depends on your market.

How many Direct Mail pieces should I do?
          It all depends on your budget and location.  We would suggest doing a minimum of 25K saturation for best results.

How is my money spent?
          See Real Time Tracking.

Will this improve my website strategy?
          Yes and no.  Any traffic generated with your company name will help with you overall brand ad and create awareness of your website.  Because we are not doing organic searches and using your website as a means to drive traffic to your place of business, it will not directly send people to your website.  Your website and company is mentioned constantly and frequently, but our primary focus is to drive traffic to your place of business, not to have people shop you. 

Do you Use our website?
          As stated above, we do not put our primary focus on your website.  We create awareness for people to connect with you via coming to your place of business or calling. 

How will the people contact us?
There are three primary ways customer will contact you.  The first and most likely is driving to your place of business.  The second would be them calling you.  The third is through our data acquisition site.  Some would also be through your website. 

Can we do this monthly?
          For most, the answer is a yes.  We can track and feather the people we target from your direct mail campaign, getting you new people to mail to each month.  Our forum integration will always produce fresh faces.

Integrity Print Services has developed a highly successful automotive marketing campaign using both the traditional direct mail marketing and the emerging digital markets. Our strategy is to use the direct mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the direct mail advertising. They all work with one voice with one look.

Media integration and cross channel marketing is very complex and can be very difficult without the proper know how and skill. Integrity Print Services is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE an Aggressive Direct Targeted Marketing Company that will DRIVE TRAFFIC to YOUR place of business.

Our methods bypass the often “search for best priced” mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our clients see a higher gross per customer sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.

DIRECT MAIL ADVERTISING + FORUM INTEGRATION
= LESS MONEY SPENT & HIGHER GROSSES GUARANTEED!

 


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Solutions Showcase

Cross channel marketing solutions

Integration Breakdown

  • Social Media - Twitter, Jaiku, Facebook, Buzz, Orkut, etc.
  • Search Engine - MSN, Yahoo, Google
  • Email - radius around dealership, all opt in
  • Data Acquisition - Direct Mail Advertising, SEO, Social Media, email
  • Mobile Marketing - via SMS Text, Mobile Web App Sites
  • Blogs – listed on multiple Blog sites
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Case Studies
Automotive Industry


An automotive dealership brought in a staffed event team to sell his inventory within a one week time frame. So timing on this was extremely imperative. We knew that their budget was $13,000 dollars, which we began strategizing what would be the best means of getting his advertising out.

The direct mail advertising consisted of 25,000 pieces an 11x17 tri-folded self mailer that had a key attached to it as the main driving force. We then targeted 20,000 emails geographically based upon the dealerships targeted zip codes. We then created display ads and placed them through the different mediums for our 100,000 impression campaign.

The results were AMAZING!!! The Dealership had over 700 customers show up at his lot


Questions & Answers

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Why Choose Us?

One of the greatest things choosing us is convenience. We will take the headache away and that is cost savings. A lot of our clients have always thought if they do it themselves, they can save money. We have tested this theory many times and because we take care of both the Printing and Mailing Services it all comes out to be right about the same. In addition, you will have more time on your hands to do what you do best, and less stress. We are very good at what we do with great success. Give us a try; we will not let you down. One of the greatest things about using us as your Printing and Mailing Service provider, is the peace of mind you will know that everything is being taken care of in one place without you having to worry.

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